LEVEL (2020)

Level is a font based on the rising sea levels and the melting ice caps in the Arctic. It aims to raise awareness and fundraised money for Greenpeace towards the protection of the Arctic.

The campaign was made based on a brief by Google & HCMT to highlight a cause through typography and music, for which I took inspiration from Ludovico Einaudi’s composition ‘Elegy for the Arctic’.

Watch campaign video

Awarded a Wood Pencil by D&AD New Blood Awards in response to a brief by HMCT and Google.